The beauty of OLED. On a whole new scale.
Super Retina. In big and bigger.
An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches — our largest display ever on an iPhone.
The OLED panels in iPhone XSallow for an HDR display with the industry’s best color accuracy, true blacks, and remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device.
The best color accuracy in the industry.
Advanced color management automatically displays your content in wide color. So everything you look at looks beautiful.
A six-channel light sensor subtly adjusts the white balance onscreen to match the color temperature of the light around you. So images on the display look as natural as on a printed page and are easier on your eyes.
Leveraging multiple technologies — like faster sensors, an enhanced ISP, and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos.